When did Ikea go all Stanley Kubrick?

I bought a chair from Ikea this weekend. The inside front page of the assembly instructions included the graphic below.

What the hell? This character is like some demented cross between the Schmoo and the masked frequenters of the sex club in Stanley Kubrick's Eyes Wide Shut.

Why does he have pitchforks for hands? And why is his nose growing out of the side of his head in the 3rd panel?